THIE is a new brand of conscious products, that believes in limiting our impact on the environment whilst still producing desirable products.
We prefer to use the word conscious, as that is what we are. Words like eco, ethical and sustainable have become so widely used, and misappropriated, that sometimes it is misleading and hard to know exactly what is meant. Therefore, we take a conscious view and approach.
For instance, one of the best types of sustainability is to keep and re-use, that’s why we see our decorations as future heirlooms, to be cherished and brought out year after year.
Where items are to have a much shorter lifespan, we make sure these are made of materials that can easily be recycled.
We champion natural materials like paper, plant fibres and glass and do not use any plastic in our packaging, and very rarely in our decorations, only when there is absolutely no alternative and the product is intended to last.
We try to manufacture our products as close to home as possible, but when this isn’t possible, we choose transport methods that are kinder to the environment, like rail freight which is roughly 100 times less polluting than air freight.
Founded by Simon, who saw a gap in the market for desirable, well made, conscious products, THIE hopes to bring joy to those who come across our products, whilst also helping our planet.
“I would always be incredibly frustrated at not being able to find design led products, without the price tag and impact on the environment. I dislike this throwaway culture we have found ourselves in and want to design products that we want to keep and treasure. One of my favourite things about Christmas is the memories and nostalgia, decorating the tree with ornaments passed down from my grandparents and waking up on Christmas morning to find my Christmas sack from when I was child.”
Previously as The Conran Shop’s Christmas and gifting buyer for nearly ten years, Simon has been immersed in the world of Christmas for a large part of his life.
“Having the opportunity to work with both Sir Terence and Jasper Conran, was incredibly rewarding and educational, I am very proud to have created and developed the Conran Christmas range for so many years and see customers buying products that delight them”.
Oh, and if you’re wondering, it’s just pronounced ‘T’.